When designing your blog, it’s always a good idea to think about what is aesthetically pleasing and user-friendly to your audience. What we don’t always pay attention to is how much Google and other search engines like our websites. SEO (Search Engine Optimization) is an internet marketing strategy that increases our websites’ visibility in search engine results. If you’re not familiar with this yet, check out our favorite SEO Basics Mini Series from Ali of Dapper Fox Design!
Usually, when I think of making my website SEO friendly, I mainly consider the setup of my blog posts. Do I have an effective title? Have I chosen a focus keyword, meta description, etc.? However, I recently started thinking about how I could make the actual design of my blog increase my SEO. Below are five easy ways you can make your blog design work for you, and increase your site’s visibility across all search engines.
1. Make sure your website is mobile responsive
I know you’ve probably heard this again and again… is it getting old yet? The main reason mobile friendliness is important for your site is that Google ranks responsive websites higher. If your site isn’t optimized for mobile and tablet views, you might be missing out on a lot of potential readers. When hiring a developer or shopping for themes, make mobile responsiveness a very high priority!
2. Put your best content above the fold
When you place valuable content above the fold of your website (generally, the area people see before they scroll down), you create a more positive user experience for your audience. Placing your best links, sidebar elements, posts, etc. before the fold encourages people to keep browsing your content. When visitors remain on your site for a long time, search engines recognize this and see that your site is worth placing higher in their search rankings.
3. Optimize all images in your blog design
If you have a lot of images in your blog design (think – logo, sidebar images, stock photos), always add alt tags and title tags to them! These tags are used to help search engines read your images and display them in image search results.
5. Pay attention to the speed of your website
Something that can strongly affect your SEO is the speed of your site. If it’s on the slower side, you’ll notice it, your readers will notice it, and unfortunately search engines will notice too. Use the Google Developers tool PageSpeed Insights to see how fast your website is loading. If it’s on the slower side, Google will give you a bunch of recommendations to speed it up. Super helpful!
There are so many other ways to boost your SEO, but I thought I’d stop at 5 points today. Would you be interested in seeing more SEO-related posts in the future?