Last week our weekly resources topic was blog ideas, because it’s always good to get inspired whether you have a month’s worth of content planned or you’re not even sure what to write tomorrow. Along those same lines, I wanted to talk about “repeat content”. I don’t mean rewriting the same post over and over again, but certain types of content that you can creatively share multiple times without overdoing it. I feel like most people are either totally against repeating topics—they want to make sure each thing they post is totally new and novel—or go way overboard with repetitive information, stuff that’s not only been all over blog world before, but may have even graced their own blog in the past!
It’s nice to strike a balance, some posts make no sense to write twice—like a tutorial or DIY (unless you have major updates), but others remain original no matter how many times you’ve broached the subject. Here are three types of posts you can write again and again—each time in new ways.
ROUNDUPS + SHOPPING GUIDES
The hallmark of a lifestyle blog, inspirational roundups, gift guides, and wish lists are all posts you can repeat to your heart’s content. I think most blog readers enjoy a good roundup every now and then, but we always try to space ours out to make sure we’re providing something more substantial like tips and advice as well. However, I’ve seen plenty of blogs that thrive on just the inspiration, and they seem to do well too. Not only can you repeatedly post these, you can even do them on the same exact subject. Take our favorite planner roundups, not only have we done them year after year, we even did two this season! We think this works because not only is it super fun for us, we get to share new finds in each post.
Trends are always changing, so unless you’re trying to write about the same trend each time, you can keep posting trendy content, and it doesn’t have to be a series or anything. It’s nice because often the next year, trends come around again, so you might find your page getting hits long after you think it’s no longer relevant. An example of this would be a recipe with a trending ingredient or a fashion post with an accessory that’s having a moment. Even if the hype dies down for awhile, you can always revisit the topic in a new way when it was a revival. Just make sure to switch up the angle and details!
Yay for seasonal content, especially during fall and the holidays! We love it. Seasonal content is only timely for certain parts of the year, so by time you to go to write yet another post on the pumpkin patch or your favorite Thanksgiving recipes, for example, a whole year will have passed. Of course, you want to try to mix up the recipes you feature, and you don’t want to post the same exact DIY tutorial twice, but you can always update posts and write something new reflecting on it to link back to. There are plenty of ways to make your seasonal content relevant, and it’s a great niche to revisit each year, taking new trends or events into account.
Which of these types of content have been your favorite to write? I don’t know if you could tell, but we kind of love inspirational roundups :)