Colors are my favorite design elements and they also drive me crazy because there are just too many options. In creating our new blog design, it has taken the longest time to settle on a solid color palette. Honestly, I should probably just get off of Pinterest for a while because seeing a thousand pretty color schemes every day does nothing for my indecisive mind. Right now I’m really thankful for all the fun color resources out there. Here are my top five tips for choosing the best colors for your blog design, as well as a download to the color palette template I use!
How to Choose the Best Colors for Your Blog Design
1. Choose colors that you love but won’t get tired of. I used to dream up pretty color schemes for my blog design, implement them right away, and then be completely over them in a matter of days. I’ve learned that it’s a really smart idea to try out color schemes and sit with them for a while before making any decisions. Angela mentioned that when she chooses colors for her blog, she looks to her own Instagram photos and Pinterest boards because it reminds her what colors she naturally gravitates toward and won’t get bored of. Such a good tip!
2. Look at the colors most commonly used in your niche, and mix it up. Unfortunately, I’m cursed with having a deep love of goldenrod yellow, peach, and mint – the top three most bloggy, Pinteresty colors. I’m not going to just ditch my favorite colors when it comes to my blog design, but I always try to see how I can work with them in different ways. When I designed our logo, I ended up still using one of my favorite colors (peach!) but I combined it with indigo and burnt orange, creating a color palette that isn’t oversaturated in the blog world.
3. Use a color palette generator. A few months ago, I shared 5 color palette resources that I find both inspiring and helpful. One of my favorite tools from that list is Adobe Color CC. It allows you to draw colors from images and create complimentary/monochrome/analogous color schemes with the click of a button. I’ve gotten lots of new design ideas from playing around with this gem.
4. Consider color psychology. How do you want your visitors to feel? What’s the mood and tone of your blog? Learning about the psychology behind colors can help you create a blog that draws in your ideal readers. This color psychology guide from Sprout Rd. is one of my favorite resources.
5. Create a mood board based on inspiring images you love. When I choose colors for blog designs, I start by saving a bunch of images that I feel represent the vibe I’m going for. Then I use Photoshop to draw colors from each photo. In the end, I have 8 or so color palettes that I absolutely love! Next I just have to narrow them down (usually by following steps 1-4).
I have a handy template I use whenever I need to compare color palettes, and I thought I’d share that with you today! This will work with most versions of Photoshop and Photoshop Elements. See the tutorial below to learn how to use it.
How to Use the Color Palette Template
To drop your photos into this template, just select one of the large rectangle layers (labeled Photo) and paste a photo (command/control-V).
You may need to move and resize the photo a bit to fit it in the rectangle. Hold down the Shift key while you resize the image to keep the proportions correct. When you’re content with the placement of the image, press Enter.
To change the colors of the smaller rectangles, select a rectangle with the Move Tool (shortcut – V).
From the sidebar choose the Shape Tool. In the Options Panel (up top) find where it says “Fill”. Click this option and use the Color Picker tool to draw colors directly from your photograph.
That’s all! Let me know if you have any questions.
How do you go about choosing colors for your blog design (or any projects really)? Are you indecisive like me or are you pretty confident in your color decisions?