Have you started on New Years blogging goals yet? I love writing goals and plans but I’m usually pretty late on taking the time to reflect in honor of the new year. It’s daunting! This coming year is a little different than most for us because we’re reaching turning points in both of our blogs and side gigs. So, while the blogging goals we’ve come up below are a little unexpected, we think you might relate to the reasons behind them! Hope they inspire a few good intentions…
be more present
Awhile back, we talked about how to create more mindful content. This is more relevant than ever in blog world and in our personal lives. From taking the time to draft a thoughtful response to comments and inquiries we receive to letting our real lives influence the content we post about here on TBM, we really want to stay present and focused on everything we create in the next year. Not only will it help us stay passionate about what we do, we’ll be able to tap into what our audience really wants to see.
go back to basics
Jennifer and I have both been blogging for many years, so every once in awhile we get really nostalgic about blogs of the past. It was a world with an interesting mix of spur of the moment inspirational content, lots of community driven posts, and quite a bit of reading! None of that quickly scrolling just because–we really paid attention to each post we read. A couple goals have emerged from this blogging of the past – 1) to find some new blogs that inspire me to really read my blog roll regularly, 2) stay engaged and take the time to get to know other creators, and 3) don’t be afraid of just posting something because it inspires me – basically, don’t overthink it too much! I think that will keep blogging exciting in 2018.
choose quality over quantity
As you can see, we’ve started posting a lot less content here on TBM than we have in the past. There were a few times we were simply too busy, but sometimes it was just because we weren’t particularly inspired. We’ve never been the type of people to post something just because we needed to have an update, so we’ve taken quite a few blogging breaks this year. So, while I plan to spend a lot more time reading, engaging, and getting inspired next year, we also want to keep TBM a place of quality tips and advice.
solve real problems
You’ve probably noticed that in the last few years there has been this shift in blogging, where it’s become a lot more purpose driven. I love this, but I also think its added a lot of pressure–particularly in aforementioned point above. In the search for continually fresh content, bloggers have sort of made up their problems (which is what advertising essentially is, right?) so that they can always be there to provide tips and answers. I love that bloggers help each other out and provide free, accessible content, but we want to make sure that with each “how to” post or tutorial, we’re attacking a real problem we feel hasn’t been addressed often or well enough.
stick to a strategy
Lastly, this is pretty standard as far as blogging goals go, but I have to admit that I’m pretty bad at sticking to a *single* strategy at times. There are so many ways to grow and maintain a blog and social media presence that sometimes it’s easy to jump around. But it’s actually a lot easier to assess the success of something if you stick with it for a bit. So in 2018, I’m going to try my best to stick to each strategy I implement for long enough to see those results!
What are your blogging goals for 2018? We also have a lot of plans in the way of a mini rebrand and brand new services page, so stay tuned for our updates!
PS If you’re not sure about starting a blog in 2018, read our thoughts in this post.