Remember how I mentioned yesterday that I’m always more inspired when fall rolls around? Well, one thing that is inspiring me a lot lately is the branding of my business. I feel like I’ve been trying to focus on a bajillion things at once all year, so I didn’t make a rebrand a priority. I’m hoping to work on it more this season, because suddenly it just sounds so fun!
As most of you probably know, branding is an umbrella term for so many more terms. Your brand is not just your logo or color palette (although that is a really fun part of it). It has to do with the overall character and personality of your business and how it will be received by your audience. Below are some helpful resources for those of you looking to create your brand, work on your brand identity, or hire someone to help you with it!
1. I love this three-part series from Ashley & Malone on branding your business! Ashley shares her step-by-step process of how she works with clients to develop beautiful brands.
2. One common question from new businesses is, “when do I need to start branding my business?” Kaitlyn of The Crown Fox has so much insightful advice on this!
3. Raise your hand if you like quick tips! Reading tips here and there from experts is my favorite way to learn about new topics. Visit Brand IT Girl for 5 quick and practical brand tips.
4. Maybe some of you have already gone through the branding process for your business and feel a little iffy about it. Meagan of Forth & Create shared 5 reasons why your brand isn’t working for you (and how it fix it).
Enjoy this weekend reading!
Meagen says
Thank you so much for sharing my post! :)
Oceana | M+M says
I think the key with business branding is always to start right from the start! That way you’re consistent all the way through. Good links and some great articles in there :)