When you’re just starting a blog, you might not have the money to invest in branding services or web design just yet. But that doesn’t mean you can’t hit the ground running with a cohesive, consistent vibe. Today we wanted to share some ways we’ve created consistency across our blogs + social media accounts before we ever did a branding overhaul.
Decide on a few key design elements
Awhile back, Jenn posted about how to create consistency in your blog design. If you’re designing or re-designing your blog, it’s a must read! One of her main themes was limiting the use of various design elements. From sticking to two fonts to sizing all your photos to the same width, the key to consistent design is usually a less is more approach! You don’t have to be a minimalist to make sure you only incorporate design elements that are intentional and well thought out; it can still feel complete and intentional without having too much going on.
Although we talk about a lot of different subjects on our blog, we have a few general guidelines that each post follows. This helps us create consistency no matter what we’re talking about. For example, even though we upload a new and original photo to each of our posts, our text and graphic overlays follow the same 3 or 4 templates that we created in Photoshop. For the structure of the post, we start with an intro paragraph above the image, and use subheaders to divide out our points below. Our inspirational roundup posts follow certain templates too. Instead of limiting us, this structure actually allows us to do more within the space!
Establish a voice
Lots of bloggers will go through the whole web design process in the beginning, which leaves them with a beautiful blog. But if they haven’t thought about the voice they want to portray, their content will come off as incomplete rather than refined. Voice may not be something you actively think of when reading a post, but it’s something all established brands have. For us, having the same overall voice makes it so that having two perspectives on our blog and lots of different subjects doesn’t feel too all over the place. You can establish your voice by considering your purpose in writing your blog, as well as your audience and how you want them to see you as.
Where do you lack consistency in your blog or brand? Have you struggled with any of the above before?