Welcome to the first post in our four part series on being a rebellious blogger. I’ve been chatting with people who either want to start or have started blogs, but they simply refuse to follow all the rules. They picture themselves in the lifestyle space, but write about unconventional topics that no one’s really focusing on, they’re heavy on the written content but uninterested in photography, or they just don’t want to follow all the established “how to grow your blog” strategies. Basically, they want a blog to do well, but they don’t want to conform.
I understand. I feel like I’ve never quite fit in with the typical lifestyle blogger. I’ve never been into sticking strictly to one niche (let alone a photo editing style), I don’t want to join all social media networks just ’cause, and I honestly have a different aesthetic than a lot of people in this space. So what do you do when you’re aesthetic is totally different than what’s trending or you really don’t care for styling the perfect Instagram or you want to tackle subjects that, though important, will probably not get your blog to the top of bloglovin’ anytime soon?
I think that you can do something really new and different, or go against the grain quite a bit when it comes to establishing a great website, but realistically there are some content strategies that it will hurt you not to adopt.
A big thing I hear when it comes to other bloggers is “Everything pretty much looks the same on blogs right now – I don’t want to be that person”. I think we’ve all been there—scrolling through out feeds, not being able to distinguish whether we’re looking at 10 different bloggers or the same individual. And because we’re different and we get that desire to be different, we wanted to point out the ways in which you could stay authentically you, but still get eyes on your blog.
What Blogging Rules Are We Talking About?
- Concrete rules like sticking to posting schedules or trendy titles when that’s just not you
- Visual guidelines like sharing only photos with white backgrounds or flatlays
- Things like always having a trendy image to represent your written content
- Social media rules like having to be on Snapchat, why you must post to Instagram once a day, etc.
- Design rules and trends like having a clean and modern look to your site and branding
You can see why so many people are pushing all these rules, right? They’ll make your blog prettier and easier to read of course. Since it’s unlikely that with an unorganized content strategy, inconsistent visuals, and terrible blog design you can really grow a website, there are certainly going to be rules you don’t want to break. At the same time, if you’re not interested in the trends, you won’t be passionate about your blog – obviously you want it to represent you and your brand!
Over the next few weeks we’ll talk about what types of rules can be broken and how you can really make your blog stand out without falling behind.
What’s one thing that you do differently from other bloggers? And what blogging “rules” have you heard that you refuse to follow? Excited to get this conversation going!