One of our goals for the new year is to get an *actual* newsletter set up so readers won’t have to scroll through their news feeds or get that boring form email when new posts are published. We don’t blog every single day so it’s probably a little less than obvious when we’re posting, huh? I’ve been involved with a few email marketing projects at my job so I know that getting set up and staying on it can be pretty time consuming. Luckily there are so many great resources when it comes to newsletters, that when we do decide to go for it, I think it’ll be a lot easier than in the past! Stay tuned :)
1. Monique at Keep Chasing the Stars posted a huge guide to email marketing basics, including the type of emails to send and their frequency. Did you know there are three phases to an email strategy? Better get reading!
2. Rekita Nicole recently shared the 5 things to do before sending your email, and it will totally keep you from losing the point of why you send emails in the first place. I think this is especially helpful for veteran email-senders, because it’s easy to get caught up in the routine and stray from your original goal.
3. This post by Cali Jae Designs may be a little tough love, but it makes sense. Creating the newsletter is only half the job—now it’s time to brand it so that your audience will remember it’s actually you who is sending the email, and not another one for the spam folder.
4. I am so, SO impressed by Rebecca of dear handmade life’s post on why you need to send a regular newsletter to improve your creative business. It isn’t just about how it will drive traffic to your site and increase your chances to profit, but what it does for you as a biz owner. All sorts of inspiring!