One of our goals for the new year is to get an *actual* newsletter set up so readers won’t have to scroll through their news feeds or get that boring form email when new posts are published. We don’t blog every single day so it’s probably a little less than obvious when we’re posting, huh? I’ve been involved with a few email marketing projects at my job so I know that getting set up and staying on it can be pretty time consuming. Luckily there are so many great resources when it comes to newsletters, that when we do decide to go for it, I think it’ll be a lot easier than in the past! Stay tuned :)
1. Monique at Keep Chasing the Stars posted a huge guide to email marketing basics, including the type of emails to send and their frequency. Did you know there are three phases to an email strategy? Better get reading!
2. Rekita Nicole recently shared the 5 things to do before sending your email, and it will totally keep you from losing the point of why you send emails in the first place. I think this is especially helpful for veteran email-senders, because it’s easy to get caught up in the routine and stray from your original goal.
3. This post by Cali Jae Designs may be a little tough love, but it makes sense. Creating the newsletter is only half the job—now it’s time to brand it so that your audience will remember it’s actually you who is sending the email, and not another one for the spam folder.
4. I am so, SO impressed by Rebecca of dear handmade life’s post on why you need to send a regular newsletter to improve your creative business. It isn’t just about how it will drive traffic to your site and increase your chances to profit, but what it does for you as a biz owner. All sorts of inspiring!
Happy reading!
Iida says
Oh I love this post. I’m gonna set up my newsletter next week and this post really was pretty helpful and I’m definitely going to check out those links. Thank you!
caroline says
I’m super new at this… I plan on starting an etsy vintage shop. I do not plan on having a blog but mostly having most of my “community” from instagram and networking within etsy [and maybe some interior bloggers]. Anyways, without a blog, how do I capture emails for updates? Is there a way within etsy to do this? Do people freely give out their emails on comments in instagram [like “leave your email if you’re interested in getting shop updates?”]. I really have no idea what I’m doing lol
Angela says
Great question! I don’t have a lot of experience with this as I blogged along with my Etsy shop. The only way I really know is that shop owners often put their email opt-in in their shop announcements saying, “sign up for updates here!”, and you can follow their link to join. I’m not sure if Etsy has come up with a function to help facilitate this. Having community on Instagram will help too, if not directly, then through word of mouth!
Daisy says
Thanks for posting this! I started with email marketing a while ago. My first struggle was to pick the right tool. After reading numerous reviews I realized it’s equally important. I ended up choosing GetResponse. Another struggle was not actually deploying a campaign, but writing subject lines and eye-catching content. Who said email marketing was easy?