Anyone else had this question lately? I first heard the term “micro content” when I was interviewing for an editorial position at an agency in LA. The VP of the company was explaining that, essentially, while blogs were still there, micro content was all people cared about. Basically, they were interviewing editors for a digital publication, but what they really wanted was someone who could kill it on twitter and Snapchat (and for a brief period, vine, but let’s replace that with Stories). A few days later they invited me back, but I’d already made the decision to try my hand at freelancing instead.
I don’t hate the idea of micro blogging, which is basically what most bloggers’ Instagrams are at this point—more than a platform to post photos on, but in a much smaller, more succinct, instant & less attention-demanding than a blog. I just don’t love the idea of it being my main way to connect with followers. Call me old fashioned, but I love giving people a place to learn more, should they be interested.
What do you think? As Jenn and I plugged back into @theblogmarket, the question did come up.
We’ve never been super active on our Insta, not because we didn’t want to but because there’s only two of us and we focused on producing near-daily content for three years, so the Instagram was just a place for us to pop in and share that #linkinbio. Needless to say, it hasn’t grown into what it could be—which we recognize and are okay with. And since we’ve decided to re-launch our site and begin posting regularly but less frequently, it would seem we could even shift our content almost entirely to social.
The thing is, while we have grand plans for our newly spiced up Insta, I still hang on to the blog. Not just this blog, but all the blogs I’ve written. I still think there is space for both—maybe not for everyone, but for me.
I’m actually much more open to the idea of micro content now that there’s so much potential with Instagram. It was early 2014 when I first learned about it (behind even then, I know) and it didn’t seem like a way to share quality content, especially of the written variety. It seemed like nothing more than a way to try to sell X to Y with as short an amount of time and space (and often effort) as possible. Which was great for the agency, because one of their clients was Pepsi. It didn’t seem like you could produce something truly meaningful this way.
Nowadays, we see influencers like Jen Gotch and Moorea Seal opening up about mental illness and the struggles of business ownership on a platform that could be used just for selling product, we see “10 tips” lists and video tutorials and slideshows of photoshoots, all in one app. (No wonder no one’s clicking that bio link anymore, right?) Even our own side projects cater more toward the consumer of micro content than blogs—Jenn and her friend Laura are behind the @xoenneagram account that manages to share TONS of incredible, engaging, and meaningful content without even putting so much as an email address in their profile. (Though they now have a website.) It’s all about these tiny snippets of content, and it’s actually, I have to admit, pretty cool to see the effect things like words and photos and videos can have on people in such a tiny space.
Here at The Blog Market, we’ve decided that while we love the blog, we also love social media. And while we love social media, we also still love blogging! We have exciting things to share on each platform. Instagram allows us to give our blog friends a closer peek at our everyday lives, while the blog lets us share stories and expand on our ideas. And one more thing I love about having a blog—it’s the best archive there is. It’s so fun to see how we’ve changed and the people we’ve connected with have too.
What do you think about micro-blogging? Do you dabble in it on your social media accounts? Meaning, do you like to provide something more in depth than just a single image and a caption? Do you like to see that in the users you follow? Do you still have a blog? Did you have one at one point but chose to focus on social? What about blogging without a social media presence (gasp!)? What’s your take on the whole micro vs regular, err—macro blogging idea?