Lately I have been thinking about how much has changed in blogging over the past couple years. It’s only been two years since Google Reader was officially shut down, and yet it feels like Bloglovin’ has been our go-to reader forever. When I first came across Bloglovin’, I knew right away that it would become my preferred method of catching up on the latest posts of my favorite blogs. What I didn’t know is that it would be the key factor in the growth of my own blog(s). Right now, Bloglovin’ is bringing in the majority of our traffic here on TBM. Last week, Angela’s post on the best hashtags to promote your blog on Instagram brought us in more traffic than we’ve seen on this blog, literally quadrupling our average daily pageviews.
Bloglovin’ is an amazing resource for bloggers and blog readers alike. It’s a great way to stay inspired, engage in community with like-minded individuals, and grow your brand. If you’re a fellow blogger, there are many easy ways to get a little more out of your Bloglovin’ account.
5 Ways to Make the Most of Your Bloglovin’ Account
1. Narrow down your blog category. When you register your blog on Bloglovin’, you can choose from several different categories. Your blog analytics page will then show you how your blog ranks among others in the same category. The higher up your ranking, the more likely your posts will be shared and end up on the Explore page. My personal blog Earl Grey Creative used to be more focused on DIY projects so naturally I placed it in the DIY & Crafts category on Bloglovin’. I’m pretty sure I was #4,000 in DIY blogs. As time went on, I began to share more design tutorials and blogging resources on my blog. It turns out the Design category of Bloglovin’ is much less saturated than the DIY category. So I changed my category to Design and now I’m #80 in Design blogs, making it much easier for my posts to be seen and shared across Bloglovin’. Yay! I’m not saying you should go and change your blog category to “Design” if it’s not really about design. Stay relevant so that you attract readers who are interested in your content, but try choose the most specific category. :)
2. Include Bloglovin’ in your social media icons. It constantly surprises me how many blogs don’t include a social media icon for Bloglovin’! BL is usually represented by a plus sign or a heart. When a new reader visits your site and wants to keep following, they will immediately find your social media icons. Make sure BL is included in the list!
3. Add a Bloglovin’ link at the bottom of each post. This is something I did on my old Earl Grey design and it caused my Bloglovin’ followers to skyrocket. I used the WordPress plugin Bottom of Every Post to automatically place a Bloglovin’ button at the end of each post. At first I was worried it would seem too intense or cluttered but Bloglovin’s new branding has all of their buttons looking clean and minimal. You can also create your own Bloglovin’ button by styling a link with CSS to stay true to your brand’s vibe.
4. Choose a great Featured Image. The images that appear with each post on your Bloglovin’ page depend on what blogging platform you’re using. If you use WordPress, you have the option of choosing a Featured Image for every post. Bloglovin’ will grab this photo to share with your readers, so make sure it’s eye catching! You have probably heard it a million times before, but vertical images perform the best because they take up more room. If you’re using SquareSpace or Blogger, the first image in your post will be used on Bloglovin’.
5. Be an active reader on Bloglovin’. You’ve got to give a little love to get a little love on BL. Angela and I are always looking for posts to include in our Weekly Resources posts, so we love that BL has the option of saving posts to different categories. Take advantage of the Explore page to discover blogs and blog posts that are relevant to your hobbies and interest. And if you find a blog you love, follow them! Bloglovin’ is a wonderful way to stay connected with blogs you love.
Are you a Bloglovin’ user? If so, what are your top Bloglovin’ tips as a blogger or blog reader?
If you’re not already following us on Bloglovin’, click here to keep in touch!